Tradier Is Growing Like Wildfire – Why the Trading Industry Should Care
By Tradier Inc. on Jul 30, 2015 at 9:17:45 AM

Original FinanceMagnates.com article can be found here

Tradier might be a stocks and options broker, but their growth story reveals an important trend for the overall trading industry.

Later today, Tradier will announce that they have reached a milestone of their 75th brokerage API customer and 1000% year-over-year growth of trading volumes. While an argument can be made that the volume data isn’t that impressive, given that the firm only came out of private beta in February 2014, with easy comps for its year-over-year growth, the real meat of their news is their client base.

Since ending 2014 with 20 clients, Tradier has been rapidly onboarding new clients during 2015 (although they are officially announcing reaching their 75th client milestone, the firm has actually added several more customers). Readers of the Finance Magnates Fintech section will recognize Tradier and their Brokerage API as the firm that has been covered several times before. For forex readers, Tradier may be lesser known as they currently only provide stock and options trading, but their story is important to cover as it relates to trends in the overall retail trading industry.

Broker Costs

At the heart of Tradier is their brokerage API product. Tradier itself is a broker dealer, but unlike other firms offers limited technology to their direct clients. Instead, Tradier has made its brokerage services open through an API that can be integrated by third parties. API clients include other broker-dealers or developers, who are able to focus on the technology or marketing aspects of their business, with account onboarding and customer execution handled by Tradier.

Explaining its creation to Finance Magnates, Dan Raju, CEO and Co-Founder of Tradier, stated, “The internet lacked a fabric to build and support investors.”  According to Raju, while different sectors of the internet were becoming open, with developers creating products that worked with each other, the financial industry has remained closed. As a result, major retail brokers in the US are all ‘full-stack’ firms, developing their own end-to-end technology to support clients, handling transactions with exchanges, and back office requirements.

The offshoot of this environment is two-fold; it’s expensive, and harder for 3rd party developers to integrate with. In relation to costs, brokers are also dealing with the commoditization of their services, limiting how much commission firms can charge for trading. This problem is also one that has been cited by InteractiveBrokers’ CEO Thomas Peterffy in recent analysts presentations, one he believes will cause brokers to evolve their operations. For Tradier, this trend has generated demand from broker-dealers, who are able to reduce operational expenses related to maintaining relationships with clearing firms and handling all aspects of compliance.

The Anti-Tradable

In regards to the second issue, difficulties for 3rd party developers to integrate with brokers, this is a problem that was also discovered by Tradable. For developers, while creating products that can connect to multiple brokers, the hardship occurs when offerings need to be customized per broker, limiting ‘one size fits all’ solutions.

Providing a solution, Tradable tackled the problem by creating an app-based cross-broker platform that was easy for developers to create products for. In Tradable’s model, they took it upon themselves to do the heavy lifting of maintaining the connection with multiple brokers, with developers only being required to create products that work on a single platform. The result is that Tradable has created a vibrant selection of apps that have been created for their platform. However, Tradable now has the mission of customizing the availability of apps and its trading platform to meet the requirements of its broker customers.

Taking an inverse approach, Tradier is enabling each third party to offer brokerage services themselves. As such, rather than technology providers being required to develop for Tradable or a broker’s trading platform, with Tradier, their product remains the same, but they integrate the brokerage API within their own offering.

The downside of this approach is that Tradier becomes the de-facto broker that technology providers customers can open accounts with. But, the growth of their customer base proves that this approach is working. Specifically, feedback from numerous developers to Finance Magnates has featured the simplicity of working with Tradier.

Finance Unbundled

In addition to citing simplicity as a top reason behind their growth, Tradier’s Dan Raju also mentioned the unbundling of financial products and increased demand of trading tools products from end-user retail clients. Raju explained that this trend is taking place as third party developers have been creating trading tools and making them directly accessible to the public. As a result, with retail traders being able to access specific trading tools and analysis products, this has put more pressure on brokers to update the features of their platforms. Within the Tradier eco-system, this financial unbundling benefits them as end-users can open one account and pick and choose which trading tools to use.

Open APIs

One criticism that has been expressed about Tradier is that their model isn’t so innovative, as plenty of other brokers provide open APIs for third party developers to build products for. While this is somewhat true, there are two main differentiators. Firstly, brokers rarely promote third party tools to their client base, which Tradier does. Secondly, as mentioned earlier, feedback from developers has been that Tradier is easier to work with as API integration is their core business. Examples from developers  have included both ongoing dedicated support, as well as the use of updated technology protocols.

However, experiences of Tradier’s clients also represent an opportunity for other brokers, especially those in the forex industry where Tradier isn’t present. Two specific areas of potential are better third party support and common incentives. In regards to the latter, third party apps are rarely well marketed by brokers. On the rare occasions, brokers have created marketplaces where third party apps are sold, with the broker taking a cut of any deal. However, public financial information has shown that actual sales are limited.

In contrast, developers will typically opt to become introducing brokers and receive compensation based on volumes traded using their apps. However, as this requires brokers to share revenues, developers are required to market their product themselves and act as a sales funnel for the broker.

In replace, a model could be created where brokers promote third party apps and offer volume-based incentives. In spite of splitting their revenues, brokers benefit by attracting a better selection of apps for their users which would be expected to increase customer long-term values and total volumes traded.

Future

Returning to the overall effects of financial unbundling, when asked whether the market is to become oversaturated with niche trading products, Raju predicted that the end-user market will expand due to greater diversity of offerings. Overall, Raju stated that he believes that instead of seeing a small group of full-stack brokers, there will be many large players servicing end-user retail traders.

In regards to their own future, Raju stated that for the remainder of 2015, Tradier will be focusing on both their domestic US and international markets. Domestically, the firm wants to strengthen its position of being the “de-facto” broker for third parties to partner with. Internationally, Raju mentioned that the firm will soon announce foreign expansion into select markets. In addition, as reported in the past, Raju stated that Tradier has plans to enter the forex and/or futures markets in 2016.


Using The Power of eSignal to Up Your Trading Game
By Tradier Inc. on Jul 22, 2015 at 10:15:20 AM

ESignal Header

 

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You are invited to attend a FREE live webinar with Craig Russell, SVP of Product at Tradier and former Director of Active Trader Products and Manager of eSignal Learning for eSignal, on Tuesday, July 28 at 8:00 pm EST.  (5:00 pm PST).
 
 
 

eSignal is a comprehensive trading software that offers advanced charting tools, technical analysis studies, back testing, and streaming quotes from 100s of exchanges and indices worldwide for all asset classes.

The latest 12.2 version offers a wealth of tools. Come and learn how to use them to:

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Plus, we'll show you how to get eSignal for FREE!

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About our presenter:


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Tradier Speaking at 2015 MoneyShow on Innovation in Financial Services
By Tradier Inc. on Jul 17, 2015 at 4:52:41 PM

SVP and Chief Evangelist Craig Russell discusses brokerage trends and unbundling of financial services alongside Instavest advancing event’s mission to 'Invest Smarter, Trade Wiser'

Charlotte, North Carolina – June 15, 2015 — Tradier, Inc. the cloud-based financial services provider, announced Tradier SVP and Chief Evangelist Craig Russell will speak at MoneyShow 2015 taking place in San Francisco, July 16 — 18, 2015. The event is one of the leading trade shows bringing together forward-thinking investors, traders, financial advisors and top financial experts to network and share the latest trends shaping the future of the industry.

Joining Saleem Khatri, co-founder and CEO of Instavest, a Y Combinator-backed social trading platform, the senior executives will present on "The Innovation Landslide as Brokerage Services Unbundle" on Friday, July 17th from 3:15 p.m. — 4:00 p.m. PT.

"By connecting with some of the most experienced investors, traders and financial advisors in the industry at MoneyShow, Tradier will be speaking to the needs of emerging demands already shaping the community, like the unbundling of financial services. Our Tradier Brokerage cloud service works to ensure that fintech companies and advisors can leverage our API easily and cost-effectively to offer new and expanded services," said Craig Russell, Senior Vice President and Chief Evangelist of Tradier, Inc. "We have a unique ability to help other fintech companies launch and thrive. As the industry is rapidly changing, we look forward to connecting with more bright minds at the MoneyShow and discuss future collaborations."

Attendees and media are encouraged to meet with Craig Russell during the event.

 

 


Partnership with Tradier pays off for QuantConnect
By Tradier Inc. on Jun 22, 2015 at 10:56:08 AM

It was in the end of May this year that LeapRate reported about the partnership between Tradier Brokerage, Inc., API provider and a securities brokerage, and QuantConnect, an expert in the area of developing and testing algorithmic trading strategies. The partnership is obviously bearing fruit, according to an update published by QuantConnect.

QuantConnect estimates that from May 27, 2015 to June 11, 2015 – which is a period of less than two weeks after sealing the partnership with Tradier, there has been a 300% rise in user engagement signals, including traffic, coding and backtesting.

The collaboration saw QuantConnect integrated to Tradier’s application programming interface (API). As a result, users of QuantConnect’s web-based algorithm trading offering have gained the opportunity to connect to streaming data and to execute trades directly from the platform using the Tradier Brokerage API.

QuantConnect also notes the contribution of a special offer by Tradier for an initial release of a limited number of accounts at $1 per trade to QuantConnect users.

 

You can read the original Leap Rate article here http://bit.ly/1dO49C8


Tradier Speaking at In|Vest 2015 Addressing the Future of the Wealth Industry
By Tradier Inc. on Jun 18, 2015 at 7:17:54 AM

CEO Dan Raju joins Idea Hackathon panel on how latest trends are impacting investing

Charlotte, North Carolina and New York, NY – June 17, 2015 — Tradier Brokerage, Inc., the innovative cloud-based financial services brokerage firm, announced Tradier CEO Dan Raju will speak at In|Vest 2015 Conference, a New York City-based event addressing the digital future of the wealth management community. As part of the "Idea Hackathon" pre-conference session, Dan will join a panel of senior financial executives discussing the challenges facing the wealth industry today and ways to overcome new and emerging hurdles.

Joining innovators from Scorpio Partnership, Tradstreaming.com, GuideVine, Huygens Capital and WE Family Offices, Raju and panelists will drive the discussion at the Idea Hackathon (Pre-conference Workshop) taking place on Thursday, June 18, 2015 from 10:00 a.m. – 12:00 p.m. ET.

"We are excited to be a part of the InVest conference. The conference has become a leading voice for the digitization of Wealth Management and it’s great to see some of the most innovative companies, Wealth Managers, Digital Advisors and Robo’s in one location" said Dan Raju, CEO, and Co-Founder of Tradier. "The Tradier Brokerage product and API serves the demands of exactly these kinds of innovative companies who are trying to rapidly offer new investor experiences and services. This is an exciting time in the financial services industry and we look forward to forging new connections at the conference."

Conference attendees are also invited to meet with Raju before or after this panel discussion.

To arrange a meeting with Tradier at In|Vest, contact: Jennifer Sricharoenchaikit | Hotwire PR for Tradier | (646) 568-3188 | Tradier@hotwirepr.com


Tradier to Speak at In|Vest 2015
By Tradier Inc. on Jun 17, 2015 at 2:18:13 PM

What:   Tradier CEO Dan Raju will speak at In|Vest 2015 Conference, a New York City-based event addressing the digital future of the wealth management community. As part of the “Idea Hackathon” pre-conference session, Dan will join a panel of senior executives from Scorpio Partnership, Tradstreaming.com, GuideVine, Huygens Capital and WE Family Offices discussing the challenges facing the wealth industry today and ways to overcome new and emerging hurdles.

 

Where:  New York Hilton Midtown

1335 Avenue of the Americas

New York, NY 10019

 

WhenIdea Hackathon (Pre-conference Workshop)

Thursday, June 18, 2015

10:00 a.m. – 12:00 p.m. ET

 

Who:    Tradier is the first, truly open brokerage API that makes it possible for trading, investing, social and mobile platforms to easily create brokerage capabilities. Created by developers, Tradier is a technology linchpin that works with organizations that want to democratize access to data, trade execution, low cost trading and market connectivity through cloud access. Additionally, Tradier’s APIs empowers third-party developers to build applications such as algorithmic and robotic trading systems.

 

DetailsTradier CEO Dan Raju will be at In|Vest Thursday, June 18 through Friday, June 19 during

event hours. He is happy to meet with fellow entrepreneurs, innovators and influencers to share more information about the company and how it is helping to launch many innovative fintech and finserv companies make trading more accessible, easier and social.  

 

To arrange a meeting with Tradier at In|Vest, contact:

Jennifer Sricharoenchaikit
Hotwire PR for Tradier
T: (646) 568-3188
E: Tradier@hotwirepr.com

 


Option Samurai Integrates with Tradier Brokerage to Empower Investors to Directly Execute Trades from its Options Scanner Application
By Tradier Inc. on Jun 15, 2015 at 1:33:32 PM

Stock Market Research Service Integrates with the Tradier API to Enable Access to Brokerage Technology

Charlotte, North Carolina – June 15, 2015 — Tradier Brokerage, Inc., the leading cloud-based financial services brokerage firm, today announced that Option Samurai has integrated with the Tradier API to empower investors to execute trades directly from the options scanner application. The relationship will enable Option Samurai users to convert stock market insights leveraged from the 1.1 million option scans it conducts daily to now make trades directly from the service’s application.

Option Samurai scans data sources, including corporate data, dividends and earnings, options data and other company fundamentals to comprehensively analyze potential trades and offer recommendations all in one place. The integration with Tradier enables the individual investor to reduce data subscription costs and utilize better pricing to seamlessly translate analysis into trade execution -- without having to leave the extensive data and analysis resources at Option Samurai.

"We continue to be humbled with the wide-spread adoption of the Tradier API. Tradier is committed to creating new opportunities for the modern investor and to empowering organizations to bring innovation to enhance investor and trader experiences," said Rio Slaven, Head of Marketing and Community at Tradier, Inc. "We’re excited to be working with Option Samurai to create an environment where investors can open an app and seamlessly turn smart stock market data into a trade reality."

"This integration with Tradier allows us to continue giving an edge to individual investors by allowing them to access our extensive data and immediately execute a trade," said Leav Graves, founder and CEO of Option Samurai. "We provide the context needed in today’s fast moving trading environment to make the best decisions with a formulaic approach that keeps investors ahead of the stock market. With Tradier, we’re excited to keep our users ahead of the curve by adding execution to our data rich platform."


Tradier's Chief Evangelist Craig Russell on the "New Broker Technology Model"
By Tradier Inc. on Jun 8, 2015 at 12:07:28 PM

   #BrokerageLiberated


QuantConnect Integrates with Tradier Brokerage to Accelerate its Mission to Democratize Quant Trading
By Tradier Inc. on May 27, 2015 at 9:24:04 AM

Tradier’s API powers QuantConnect, the Leading Open Source Algorithmic Trading Strategies platform for Quant Traders

Charlotte, North Carolina – May 27, 2015 — Tradier Brokerage, Inc., the leading cloud-based financial services brokerage firm, has announced integration of QuantConnect to its API as a part of its strategy to democratize access to algorithmic trading. The relationship will enable seamless access for the users of QuantConnect’s web-based algorithm trading offering to connect to streaming data and execute trades directly from the platform using the Tradier Brokerage API.

"Enabling Quant platforms have been a key part of the Tradier strategy. We are excited that QuantConnect has chosen to build on Tradier. We are humbled to be collaborating with innovative products like QuantConnect to serve the Quant community," said Craig Russell, Chief Evangelist and SVP of Product at Tradier. "We are excited to welcome QuantConnect and its passionate user base as Tradier continues to focus on this Trader segment."

"This integration allows anyone to develop, test and execute trading algorithms. Through our relationship with Tradier Brokerage we are able to pursue our mission to empower all investors with automated trading capabilities. With this new integration, we are executing on our vision of providing open access to algorithmic trading," said QuantConnect CEO Jared Broad. "Tradier shares our vision of openness, and we’re excited to continue to be able to collaborate with the Tradier technology teams."

 


OptionNET Taps Tradier for Rollout of Trading Directly from Their Platform
By Tradier Inc. on May 21, 2015 at 12:29:58 PM

Tradier has announced that OptionNET is the latest technology provider to integrate their brokerage API to provide trading to their users.

 

Tradier continues to be active in creating partnerships for its brokerage API solution. With it, financial technology providers and website operators are able to integrate brokerage services directly to their product users and readers.

Adding to the list of firms connecting with Tradier is OptionNET, a provider of options trading and analysis software. The addition of OptionNET adds another options related name to partner with Tradier, as Orca had integrated with them in April. Overall, using their brokerage API model, Tradier has been able to gain interest from third parties seeking to diversify their revenue options from their platforms and websites.

By integrating Tradier’s brokerage API, OptionNET will begin to enable trading directly from their OptionNET Explorer option analysis platform. For OptionNET, the brokerage services allow them to create a new pricing model for their users, with the availability of free subscriptions to traders using the OptionNET Explorer system for their trading accounts.

Commenting in joint public remarks about the integration, Andy Mitchell, Managing Partner at OptionNET, stated, “We’re excited about the new options we can provide our user base with the Tradier Brokerage integration. By connecting with Tradier Brokerage, we are able to offer value and choice to our trader community.”

Steve Agalloco, VP of Engineering of Tradier, added, “We believe in the democratization of the financial services industry and empowering new solutions to go to market, which will ultimately bring much needed innovation to the community.”

Originally posted by  at FinanceMagnates.com

http://bit.ly/1EZMptG



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