Note from your Tradier Team
By Tradier Post on Mar 23, 2020 at 11:51:05 PM

Dear Partners and Clients, 

As we all navigate through times of record market volatility, I wanted to let you know that the Tradier team is here to help you. Our platform stability and positive client feedback show that you are offering something very special that our Active Online Investor community appreciates. Our brokerage and tech teams have been managing scale and staying on top of increased trading volumes. In addition to monitoring our systems, we have been closely monitoring our downstream vendors too.

Thanks for the partnership and know that we are just a call away.

Stay Safe. Stay Healthy

- Dan Raju | CEO | Tradier

Rescheduled: Investor Innovation Summit at Nasdaq MarketSite in NY Times Square
By Tradier Post on Mar 2, 2020 at 12:41:32 PM




Due to concerns related to coronavirus, Tradier will not hold this summit as planned on March 24th/2020. We appreciate the huge response for the event and plan to hold it on a later date.

This is a private invitation-only summit of Transformers, CEO's, Tech Leaders, Traders and Investors servicing the online investing markets.


MARCH 24, @ Nasdaq MarketSite

4 Times Square, 10th Floor, New York, New York 10036





We are getting together with the best speakers and thought leaders that are transforming retail investing.

View the Agenda

VisualStructure, a spinoff of the renowned Swiss Federal Institute of Technology in Lausanne launches an AI Powered next-generation investing experience on the Tradier API
By Tradier Post on Jan 6, 2020 at 9:22:10 AM

VisualStructure today announced its initial product release that lets users make transparent and efficient decisions with its unique visualization engine and advanced mathematical algorithms.



Charlotte, North Carolina – December 31, 2019 — Tradier, Inc., a leading Brokerage API provider is happy to announce the launch of VisualStructure on its APIs. VisualStructure Ltd, a spinoff of the renowned Swiss Federal Institute of Technology in Lausanne (EPFL) offers a unique investment visualization and optimization platform for investors. Focused on the next generation of active investing, VisualStructure offers an innovative way for investors to express their views using its proprietary AI technology. Powered by the Tradier’s Brokerage and Data APIs, this platform is available as of today in a simulated environment to investors and financial services experts globally.

The technology behind VisualStructure combines advanced mathematical algorithms with a unique set of visualization tools. It lets any options trader or investor quickly and easily create a unique “VisualStructure” of options positions in an interactive, transparent and risk-managed stack through a highly innovative game-like user experience. Proprietary, ultra-fast optimization algorithms ensure that the user gets immediate “robustified” feedback on every action. Despite the incredible complexity of the math behind it, the product is designed to make the analysis easy and accessible for any options trader, independent of the background and experience. VisualStructure represents a great example of the collaboration of Swiss academia with the larger Fintech community, offering both new and advanced options traders a great combination of simplicity and access to modern technology.

“VisualStructure was created to democratize options trading and let investors trade with confidence and transparency. We are proud of the efforts of our team and are extremely grateful to Tradier for their support and guidance,” said Semyon Malamud, EPFL Professor, Chief Scientific Advisor and Co-Founder of VisualStructure.

“We at Tradier want to enable innovative companies like VisualStructure to offer innovative trading experiences through our scalable and secure APIs. Companies like VisualStructure, bring out robust next-generation investing experiences to the market with their unique research-based approach. We are happy and delighted to be integrated with visual structure,” said Dan Raju, CEO, Tradier Inc.

About VisualStructure, Sarl (Ltd)

VisualStructure uses proprietary intelligent algorithms and machine learning to express a view using options. It has a unique graphical user interface (2 patents pending) that allows the user to design his own investment product and get an immediate, gamified feedback. It is suited both for professional and retail investors.

About Tradier Brokerage Inc.

Tradier Brokerage, Inc. — a member FINRA and SIPC is an independent subsidiary of Tradier, Inc. The Brokerage API enables entrepreneurs, businesses, developers and active traders to solve their trading and brokerage challenges using independent content and tool providers of their choice — at simple and competitive prices.

About Tradier, Inc.

Tradier, Inc. is a cloud-based financial services provider and brokerage API company that offers a groundbreaking platform to serve Platform Providers, Advisors, Developers and Individual Investors. Tradier delivers an innovative set of fully hosted API's, modules and "out of the box" tools that are leveraged by a growing list of providers seeking to create innovative trading and investing experiences.

Created by developers, Tradier is a technology linchpin that works with organizations that want to democratize access to data, trade execution, low cost trading and market connectivity through cloud access. In addition, Tradier's APIs empowers third-party developers to build applications such as algorithmic and robotic trading systems.

The Tradier solution features REST-based and Streaming APIs, and turnkey tools that deliver speed, choice and simplicity – all on a secure platform.


Media Relations:

By Tradier Post on Jan 2, 2020 at 8:50:51 AM

Happy New Year!


Leading Utah based software company sets out to redefine seamless Trading for the visual investor with its Track 'n Trade launch connected to Tradier Brokerage.
By Tradier Post on Nov 6, 2019 at 11:23:16 PM

Track 'n Trade to empower retail investors with its next-generation platform and unlimited commission-free stocks & options trading from Tradier Brokerage.

Tradier Gecko

Tradier Brokerage Inc. today announced the connectivity of Track ’n Trade with the Tradier API.  With the launch of this integration, Track ’n Trade subscribers can now find their market edge on a feature rich platform bundled with value that includes unlimited commission free stocks & options trading from Tradier Brokerage.

Designers at Track ’n Trade used their vast trading experience and spent countless hours designing an extremely seamless trading experience for visualizing trades based on market action and actual feedback from its nationwide customer base. Intuitive features include Interactive Realtime charts, Analytics, One-Click Trading, Thoughtful Navigation and Trade Simulation.

Track ‘n Trade Chairman & Founder Lan Turner said “We are excited about the product, value and savings this integration with Tradier creates for our clients. Continuing our mission to constantly innovate, this further enhances Track ‘n Trade to be the ultimate one stop platform for crisp charting, analysis, real-time data and seamless commission free stocks & options trading”

Tradier CEO Dan Raju said “Track ‘n Trade is a phenomenal platform and has been serving traders with a great service for a long time. We are excited about their integration with Tradier and the value this partnership creates for their subscribers.”


About Track ’n Trade

Track ’n Trade is a product of Gecko Software. Since 2000, Gecko Software has been providing intuitive and easy-to-use trading platforms for the visual investor.  Track ‘n Trade was created based on idea that you should be able to go from idea to trade quickly and have the ability to see your stocks and options trades displayed directly on the charts. It has revolutionized the way people analyze the market and continues to revolutionize the way people trade futures, forex, and stocks. Traders of all skill levels can practice their strategies and hone their skills in a simulated environment until they are fully ready to invest their real personal capital.

About Tradier Brokerage Inc.

Tradier Brokerage, Inc. ( member FINRA, SIPC is an independent subsidiary of Tradier, Inc. ( is a financial services cloud provider that offers a groundbreaking solution to serve platform providers, banks and investors. The Tradier solution features an innovative set of fully hosted APIs, modules, and tools that allow for seamless integration of trade execution, market data and account services into third-party platforms.






Tradier Brokerage powers Portfolio123 to add seamless, commission free trading to their next-gen platform which lets investors create and manage strategies
By Tradier Post on Oct 30, 2019 at 12:58:19 AM

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Tradier Brokerage ( is pleased to announce a partnership with Portfolio123 ( to add seamless broker connectivity with commission-free trading to the fast Portfolio123 equity backtesting engine and advanced ranking capability. Portfolio123 has a seamless system on which retail investors can rank stocks and ETFs, and it enables users to run what-if scenarios, including a powerful portfolio simulation. Now, with the launch of Portfolio123's Invest platform and the partnership with Tradier, clients can deploy and manage strategies across multiple accounts very easily.

Investors crave sensible strategies that they can stick with through thick and thin while avoiding getting hurt by commissions and high fees. Portfolio123 increases its users' confidence by providing them with evidence that their strategies can really work.

The fun part of investing—learning about stocks and trading them—is an essential component of the rich suite of powerful tools that Portfolio123 brings to the market. Now, Portfolio123 has partnered with Tradier Brokerage ( to add cost savings and seamless trade integration to the investment experience.  

"As an investor and trader, I started Portfolio123 in 2004 based on my own experiences and that of other professional investors. I wanted to enable everyday investors to take advantage of powerful tools like ranking, backtesting, and point-in-time simulations. Our integration with Tradier brokerage is the final step that has enabled us to realize every investor's dream: to overcome the limitations of conventional brokerages by creating, backtesting, and implementing investment strategies seamlessly," said Marco Salerno, CEO of Portfolio123.

"We are excited to partner with truly genuine innovative companies like Portfolio123 that bring the best technology to the investor community and empower them every day," said Dan Raju, co-founder and CEO of Tradier. "We are proud that companies like Portfolio123 choose Tradier as a destination to transform our industry and offer products that the existing legacy players cannot offer."

If you wish to learn more, please contact

About Portfolio123, Inc.

Portfolio123 is a premier, web-based resource for investors. Portfolio123 allows you to discover exciting new stock/ETF ideas, create investment strategies using ranking and screening, backtest them with realistic simulations and implement them in real-time with advanced trading tools. And Portfolio123 allows you to trade stocks and ETFs seamlessly and commission-free, managing multiple accounts and strategies at once.

About Tradier and Tradier Brokerage Inc.

Tradier, Inc. is a cloud-based financial services provider and brokerage API company that offers a groundbreaking platform to serve platform providers, advisors, developers and individual investors. Tradier Brokerage, Inc., a member of FINRA and SIPC, is an independent subsidiary of Tradier, Inc. The Brokerage API enables entrepreneurs, businesses, developers, and active traders to solve their trading and brokerage challenges using independent content and tool providers of their choice at simple and competitive prices.


Media Relations:

InfiniGift on Tradier
By Tradier Post on Jun 19, 2019 at 10:28:01 AM

Create gift registries of stocks with InfiniGift. Very Innovative social investing platform. Congrats to the Infinigift Team.


Tradier Client: Checkout Ziggurat! at Finovate
By Tradier Post on Jun 18, 2019 at 5:20:23 PM

Checkout Ziggurat! at Finovate.  We are excited for CEO Sia Nazari. Happy to serve you.

API’s and Toolkits for the Next Generation of Digital Investing
By Tradier Post on Jun 13, 2019 at 11:03:42 PM


by Dan Raju, CEO and Co-Founder

One single word that defines everything we do at Tradier is “Enablement”. Our products and services are meant to enable innovative investing experiences. Firms and developers can focus on investors, value creation and growth rather than complexities in technology, infrastructure, regulation and data. The following are some of the thoughts that drive our product strategies at Tradier. 

1.      Totally Self-Directed and Self-Service: Online Investors demand the ability to work on a “totally digital” end-to-end online experience. Tradier API’s enable an online experience from platforms where investors can digitally onboard, fund and invest through platforms powered by the Tradier API.

2.      Mobile: By the end of 2020, Mobile will be the primary investing experience including Trading. The very definition of online experiences will be primarily associated with Mobile rather than with a browser on a desktop. The Tradier API’s have been built to scale and optimized for mobile and all major browsers.

3.      User Experience is everything: Online investors react with loyalty to experiences that are simple, intuitive and most importantly convenient. Developers and designers can build totally embeddable and customizable user experiences on the Tradier API’s where they get custody, execution, and data all in one “Brokerage in a Box”.

4.      Beyond an App or Website:  Investors look at apps and websites as services and want these platforms to participate in their overall day-to-day. The API’s must support the distribution of functionality outside the application including IOT, Social, Messaging and voice. Experiences that drive these kinds of behaviors drive enhanced engagement and loyalty.

5.      Data-Driven Personalization: Consumers want to configure their experience in ways that meet their needs. Data-driven personalization will become a huge trend. Consumers rely on platforms to automatically configure their platforms based on their usage. The Tradier engine stores a lot of critical, real-time and historical user data that can help create these experiences.

6.      Unbundling of Legacy Brokers is in full swing: What legacy brokers and banks offered for decades is now being replaced by more agile, nimble and experience-centric platforms. Retail investors are willing to migrate to the newer platforms serving specific and broad needs. Consumers subscribe to ‘Best of Breed Services” than one large legacy provider that offers a large list of sub-optimal experiences under one roof. The Tradier engine today powers over a hundred platforms and is enabling Unbundling of Legacy brokers.

7.      Next Generation Financial Products: We expect to see large implementations of investing taking the shape of a “Critical Capability” within large non-brokerage ecosystems. We expect to see large fintech ecosystems like P2P Lending, Ride-Share Firms, Personal Finance Apps, Small & Midsize Banks, POE Small Business Insurance providers, and others trying to offer investing capabilities to their consumer bases. Early offerings in this direction will attract a large number of consumers. Many of these large firms with ecosystems look at Brokerage to monetize its base (in addition to making their platforms sticky). The Tradier API’s can empower this generation of investing products.

8.      International Offerings: The US markets and particularly US brands have always been associated with lives of consumers globally. We expect a large influx product from existing financial firms and new startups to offer the capability for consumers globally to invest in the US markets. The Tradier API’s have been built to support an international investor including Know Your Customer (KYC).

9.      Convergence: Self Directed Equity Trading and Online Robo-Advisory Services that offer a self-directed experience to invest in Model portfolios will be more looked at as similar functionality. This will result in Online Equity Trading Platforms offering Model Portfolios and Digital Advisors offering direct stock purchase capabilities. Using the Tradier API’s you can build a Trading platform and a digital advisor into one seamless experience.

10.  Subscriptions: We expect to see investing platforms offering fixed monthly subscription-based pricing models. Tradier offers rich set of simple pricing options that can enable firms to offer subscription-based investing products.

11.  Abstraction: Users must be completely abstracted from Market Complexities as much as possible. They should not be distracted during their experience with Market Complexity. The Tradier API’s have been built to be compliant and provide the required abstractions from Brokerage, Clearing, Market Data, Regulatory, legacy infrastructure, and routing complexities.

Welcome to the MTM Synergy Trading platform and its subscribers form MarketTaker
By Tradier Post on May 2, 2019 at 3:19:45 PM

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